In Class Exercise - De Bono's Hats.

De Bono's Thinking Hats

White Hat

• Factual/objective/neutral

Black Hat

• Problem identification/cautioning/probes fit/logical

Red Hat

• Emotional/feelings

Green Hat

• Lateral thinking/creativity

Yellow Hat

• Positive opportunity/constructive/value & benefit

Blue Hat

• Co-opter/combines hats/organises thinking

So for the class exercise, we were put into groups of each hat colour, and had to market 'Sugar-Free JellyBeans' using your hats' tactics.

I was put into the green group.

This was our resulting marketing tactic.

Green Hat -Creative

HOW TO SELL SUGAR FREE JELLYBEANS

• 'sugarfree' and 'natural' angle directed at parents
• packaging is directed at children - bright colours
• use a cartoon animal mascot on the packaging  - magical unicorn
• "Magic replaces Sugar"
• include an endorsement from the tooth fairy.