Rationale

This poster is an anti-social media, propaganda-style parody of an old horror movie poster. It is a sharp and rough illustration style with a vectorised hand-drawn text. The pastiche rhetoric is very subtle, but recognisable, as well as the colour, which is a very moody palette. The poster has been designed to provoke a slight realisation in all of us and to persuade us to use social media less. After a good observation of the poster, the viewer will understand the visual metaphor and apply it upon themselves and their own personal relationships with social media. The strong visual movement drags the viewer down from left to right, diagonally, from headline to image to tagline. The desired reaction of Ihi and Wehi is for the viewer to take in the poster, admire the subtle horror parody and then take the messages upon themselves to stop and take a step back from their own lives. I hope the end result of this Wehi is for us to resist using social media and to encourage people to come back to reality. 

Jamie Bottomley